Founded by John McDonald, a KU alumni, Boulevard Brewing Co., is a proud sponsor of Kansas Athletics. Stemming from the roots of Allen Fieldhouse, The hill, Marvin Grove, Wescoe Beach, and everywhere in between, Pay Heed Pale Ale is powerfully hop forward, with notes of pine and citrus, like new uniforms for every basketball season, Pay Heed is a fresh new take on an all time classic.